You are selling strawberries at a busy farmers’ market, and you are advertising them as ready to eat.
One of your first customers points out that the strawberries are not washed, and asks if you can provide water or wash the strawberries prior to selling them.
You acknowledge there is an issue, and promise to think about it. However, bringing running water (or running away to wash the strawberries) requires effort. So you decide against it.
The weather is warm, and suddenly the ice cream stall across the street is becoming very popular. You decide to offer complimentary ice cream to your patrons. You phone a friend, asking her to drive past the supermarket and buy ice cream for your stall.
The ice cream arrives, and you start serving up strawberries with complimentary ice cream. Still with a sandy aftertaste…
Sundberg's Suitcase 